Feel Stuck? Exhausted? Struggling With Midlife Weight or Motivation?

Start my Free 5-Day Reset and Get Back in Control - One Simple Step at a Time

This isn’t another “12-week challenge” or download-and-forget guide. It’s a short, sharp, five-day reboot — built for busy men and women in their 40s and 50s who’ve tried the usual stuff... and need something that actually sticks.

our first video drops instantly. Take 5 minutes today and start changing the next 5 years.

No gimmicks. Just clear, proven strategies that actually work for midlife professionals.

Feel Stuck? Exhausted? Struggling With Midlife Weight or Motivation?

Start my Free 5-Day Reset and Get Back in Control - One Simple Step at a Time

THE first video drops instantly. Take 5 minutes today and start changing the next 5 years.

What You'll Get

The 5-Day Breakdown

These five days are designed to reset your energy, rebuild your confidence, and help you finally feel in control of your fitness again — without calorie counting or punishment routines.

Day 1 – The Real Reason You’re Stuck (It’s Not Your Fault)
You’re not broken. You’ve just been using tools that don’t fit your current life or physiology. Learn how habit loops keep you stuck — and how to begin breaking them.
Day 2 – Why Willpower Isn’t the Answer
Motivation fades. Willpower fails. In this video, you'll learn what actually drives lasting behaviour change — and how to build momentum that lasts.
Day 3 – What to Measure (Hint: It’s Not Just Your Weight)
We throw out the scales and focus on metrics that actually matter for long-term progress — energy, mood, strength, consistency. You’ll track the right things from now on.
Day 4 – What to Do When Life Falls Apart
Missed a session? Had a blowout meal? Life just kicked you sideways? You’ll learn the "Plan B" method that keeps you moving even on the worst weeks.

Day 5 – You’re Not Here for Another Quick Fix
You’ve tried programs before. This isn’t one of them. Day 5 helps you define your own version of success — and shows you how to make this reset just the beginning.

What You'll Get

The 5-Day Breakdown

These five days are designed to reset your energy, rebuild your confidence, and help you finally feel in control of your fitness again — without calorie counting or punishment routines.

Day 1 – The Real Reason You’re Stuck (It’s Not Your Fault)
You’re not broken. You’ve just been using tools that don’t fit your current life or physiology. Learn how habit loops keep you stuck — and how to begin breaking them.
Day 2 – Why Willpower Isn’t the Answer
Motivation fades. Willpower fails. In this video, you'll learn what actually drives lasting behaviour change — and how to build momentum that lasts.
Day 3 – What to Measure (Hint: It’s Not Just Your Weight)
We throw out the scales and focus on metrics that actually matter for long-term progress — energy, mood, strength, consistency. You’ll track the right things from now on.
Day 4 – What to Do When Life Falls Apart
Missed a session? Had a blowout meal? Life just kicked you sideways? You’ll learn the "Plan B" method that keeps you moving even on the worst weeks.

Day 5 – You’re Not Here for Another Quick Fix
You’ve tried programs before. This isn’t one of them. Day 5 helps you define your own version of success — and shows you how to make this reset just the beginning.

Hey, I'm Rob Ede!

Personal trainer, nutritionist, and coach for midlife professionals who want to look, feel, and live better without the fitness industry nonsense.

I created this 5-day Reset because too many good people feel like they’ve “missed their chance.” They haven’t. You haven’t. Let’s prove that.

How It Works

Delivered in my coaching app (not just emails)

Clear, Practical Lessons – One Per Day

Each day unlocks a short video that explains exactly what’s been holding you back—and what to do instead. No fluff. Just real answers for real people in midlife.

Practical Advice, Not Just Theory

Every lesson ends with one simple task you can apply straight away. Feel progress from Day 1—without overthinking or overhauling everything.

Coaching That Fits Into Your Life

Delivered in my private coaching app—no messy emails or downloads. Just clear steps that fit your schedule.

Private Group Support (If You Want It)

Get accountability, ask questions, and connect with others in the same boat. Zero judgement. Just real support from people who get it.

How It Works

Delivered in my coaching app (not just emails)

Clear, Practical Lessons – One Per Day

Each day unlocks a short video that explains exactly what’s been holding you back—and what to do instead. No fluff. Just real answers for real people in midlife.

Practical Advice,

Not Just Theory

Every lesson ends with one simple task you can apply straight away. Feel progress from Day 1—without overthinking or overhauling everything.

Coaching That Fits Into Your Life

Delivered in my private coaching app—no messy emails or downloads. Just clear steps that fit your schedule.

Private Group Support (If You Want It)

Get accountability, ask questions, and connect with others in the same boat. Zero judgement. Just real support from people who get it.

Ready to reset?

Create your FREE coaching account and unlock The Midlife Reset Programme

This 5-day programme is delivered inside my private coaching app—not email, not a PDF, and absolutely free.

You get:

5 days of expert-led coaching

A personal dashboard to track your progress

Optional support via my private community

What People Are Saying

“Rob’s advice has helped me make better lifestyle and nutrition choices—not just in the gym, but in everyday life.” - Oliver B

⭐ ⭐ ⭐ ⭐ ⭐

You’ll get app access straight away—no spam, no catch.